Hyros or Cometly: the short answer
Pick Hyros if revenue happens on a sales call or a high-ticket checkout and you need to follow one buyer across weeks and devices. Pick Cometly if you're a B2B SaaS team that measures revenue by CRM pipeline, MRR and account, and you want the widest integration list at a lower entry price. Both are server-side attribution platforms that push conversions back to Meta, Google and TikTok, so the core tracking idea is the same. What differs is the unit of revenue each one is built to follow.
A note on bias, because you'll find none on the vendor pages that rank for this query. We're a HYROS implementation team. Most of our attribution work is installing, fixing and extending Hyros for clients, and we've reviewed Cometly as an alternative when a client asks. So read this as an implementer's view, with that tilt disclosed. Where we quote numbers about either product, they come from the vendors' own public pages as of October 2026.
Why this comparison is hard to find honestly
Search "hyros vs cometly" and the top results are Hyros's page comparing itself to Cometly, Cometly's page positioning itself as the Hyros alternative, and a couple of affiliate directories. None of them will tell you when the other tool is the right call.
Both tools are good. Both will also give you garbage if the install is wrong. In our experience the install matters more than the logo. We've opened Hyros accounts that showed a third of sales with no source, and the cause was never Hyros itself. It was a missing script on an upsell page, a checkout that didn't pass email, or a CRM that created contacts without a click ID. We wrote up the fixes in why Hyros shows sales with no source. Cometly will hit the same walls if it's installed the same way.
How do Hyros and Cometly actually differ?
Here's the comparison in plain terms. We've kept it to the parts that change a buying decision.
- Tracking method. Both use a first-party script plus server-side capture, and both send enriched conversions back to the ad platforms. Neither is "browser pixel only." A tie.
- Unit of attribution. Hyros follows the individual person from first click to last payment. Cometly can do person-level journeys, but its product and pricing are shaped around accounts, pipeline stages and SaaS revenue metrics.
- Attribution models. Cometly lists eight switchable models, including first click, last click, last non-direct, linear and U-shaped, with windows from 1 day to lifetime. Hyros offers its own set of models with long windows and lets you compare them in the same report. Both let you stop trusting a single platform's self-reported number.
- Integrations. Cometly advertises 70+ native integrations, including HubSpot, Salesforce, Close, Attio, HighLevel, Pipedrive and Stripe. Hyros has fewer native integrations but goes deeper on funnel builders, multi-step checkouts and custom API conversions.
- Calls. Hyros has its own call tracking product. Cometly handles calls through integrations like CallRail, Aircall and Dialpad. If the phone closes your deals, that difference matters.
- AI features. Cometly's Core plan includes an AI Ads Manager that suggests what to scale. Hyros has AIR, its AI remarketing agent. We'd buy neither tool for its AI layer. Buy it for the data.
- Data export. Cometly's Enterprise plan adds an API, an MCP server and warehouse sync to Snowflake and BigQuery. Hyros has an API that we use to push attribution data into n8n workflows, which we documented in our Hyros n8n nodes post.
- Support. Hyros advertises VIP support on every plan. Cometly's support depth scales with the plan, with a dedicated solutions engineer on Enterprise.
What do Hyros and Cometly cost in 2026?
Neither publishes a simple price list, which is annoying but normal in this category.
Cometly has two plans on its pricing page, Core and Enterprise. Both are usage-based and tied to monthly pageviews, and annual billing saves 20%. You book a call to get the actual number. Hyros's own comparison page lists Cometly's entry tier at around $199 a month, but treat that as a starting point, not a quote.
Hyros quotes based on monthly tracked revenue, so the bill grows with the business. Hyros's own comparison page puts entry plans in the low hundreds a month. Accounts with real volume often land higher.
The honest comparison isn't sticker price. It's cost as a percentage of ad spend. A $500 tool on a $5,000 monthly budget is 10% of spend and hard to justify. The same tool on $80,000 a month is under 1%, and finding one bad ad set pays for a year. Get written quotes for your actual traffic and revenue, then do that math.
When is Hyros the better pick?
Hyros wins when revenue is tied to a person and the path to purchase is long and messy. Think coaching programs, high-ticket courses, agencies selling retainers, clinics, or anything where a sales call sits between the ad and the money.
The typical journey we track looks like this. Someone clicks a Meta ad on their phone at night, opts in, ignores the first emails, books a call from a laptop a week later, and pays on a payment plan after the follow-up. Ads Manager sees almost none of that. A tool built for pipeline stages sees a contact and a deal. Hyros is designed to stitch the whole path back to the original click and keep crediting it as installments land.
It also runs anywhere a script can run: ClickFunnels, GoHighLevel, Kajabi, WordPress, custom checkouts. And because calls are native, you don't need a separate call tracking vendor to see which ads produce booked appointments.
If you're weighing Hyros against an ecommerce tool instead, our Hyros vs Triple Whale comparison covers that split, and the Hyros attribution guide covers what a full setup looks like.
When is Cometly the better pick?
Cometly wins when revenue lives in a CRM pipeline and the business thinks in accounts, MRR and LTV. That's mostly B2B SaaS and sales-led software.
For those teams, the important events aren't "purchase." They're "demo booked," "opportunity created," "closed-won" and "expanded." Cometly's CRM integrations and Stripe connection map directly onto that. Its ads manager shows cost per MQL and cost per deal, which is the number a SaaS marketing lead actually reports on. Cometly says most teams are live with channel-level pipeline data in 1 to 2 weeks, and that full CAC, payback and LTV numbers take 60 to 90 days for B2B SaaS. That timeline sounds right to us for any attribution tool on a long sales cycle.
The Enterprise plan's warehouse sync is also a real advantage if your data team already models revenue in Snowflake or BigQuery and wants attribution there too.
Pick Cometly when your source of truth is the CRM, not the checkout, and when breadth of integrations matters more than depth on a particular funnel builder.
The setup mistakes that wreck either tool
Whichever you choose, these are the problems we see most often in attribution audits:
- No first-party click capture. iOS 26 strips click IDs from normal Safari browsing, and every attribution tool loses matches when that happens. Capture the click ID on your own domain and store it with the lead. Our iOS 26 click-ID fix walks through it.
- The script missing from one page. One un-tracked upsell or thank-you page is enough to orphan a chunk of revenue.
- CRM contacts created without identifiers. If the form or calendar booking doesn't pass email or phone, the tool can't join the dots later.
- Late conversion syncs. Meta's Conversions API rejects most events with an event time older than 7 days. A weekly batch quietly drops data. Our Meta Conversions API setup guide covers the timing rules.
- Double counting. Running the tool's server events and a separate CAPI integration without deduplication inflates conversions and confuses bidding.
- Judging the tool in week one. Attribution on a long sales cycle needs at least one full cycle of data before anyone decides it's wrong.
Should you switch from one to the other?
Only with a parallel test. Historical attribution doesn't move between tools, so a hard cutover means starting from zero with no way to check the new numbers.
Here's what we do with clients. Install the new tool alongside the old one. Run both for one full sales cycle, 30 days at minimum and longer for high-ticket offers. Reconcile both against the only numbers that can't lie: Stripe or your payment processor, and closed deals in the CRM. Keep the tool that comes closest to real revenue and sends clean conversions back to Meta and Google. Then cancel the other.
If both tools disagree with your payment processor by a wide margin, the problem is the install, not the vendor. Switching won't fix it.
Our recommendation
For call-based, high-ticket and info-product funnels, we default to Hyros, and that's where most of our implementation work sits. For B2B SaaS teams that report on pipeline and MRR and live in HubSpot or Salesforce, Cometly is a sensible choice and often the cheaper one to start. For ecommerce at volume, look at Triple Whale before either of them.
Decide what you're attributing first, a person or an account. The right tool usually becomes obvious after that.
Get a free automation audit
Not sure your current attribution is telling the truth? Send us a recent month of ad spend, your CRM stages and your payment processor totals. We'll check where the tracking breaks, whether conversions reach Meta and Google in time, and whether Hyros, Cometly or your current setup is the right fit. No pitch deck.
Get a Free Automation Audit, request a Hyros audit, or see how we handle Hyros setup for new accounts.