ANSWER · VIXI TEAM

What does a tracking and attribution audit include?

A tracking audit checks whether ad clicks, leads, calls and payments are recorded once, with the right identity and amount, in every system that reports on them.

By the VIXI team · Reviewed

The short answer

A useful audit traces real test events from the ad click through the funnel, CRM and payment processor to the attribution tool, then reports what is verified, what is broken and what still needs access. Our free initial report reviews your funnel within 24 hours. The deep HYROS audit is $499 USD, one-time, with a fix roadmap and a 30-minute debrief.

What we check

What we check
AreaQuestionEvidence
IdentityIs the same person recognized across systems?Test lead traced end to end
EventsDo events match business definitions?Event names, triggers and payloads
RevenueAre amounts, currencies and refunds right?Payment records vs attributed sales
DuplicatesIs any sale counted twice?Order IDs across sources

Make the numbers comparable first

Platforms use different attribution windows, time zones and revenue rules, so some differences are expected. We align date ranges and definitions before calling anything a tracking error.

What happens after the audit

The report separates verified issues from open questions and lists the next test or fix for each. Implementation is scoped separately, so you can fix it with your team or with us.

Frequently asked questions

Will a tracking fix raise my ROAS?

Not by itself. A fix changes what is measured. Performance also depends on the offer, traffic, creative and sales process. Better data makes those decisions safer.

Do you only audit HYROS?

No. We also review Meta CAPI, Google tag setups and GTM, along with the CRM and payment data behind them.

Keep reading

Marketing Attribution & Conversion Tracking

Want the numbers for your situation?

Tell us what you want to solve. We review your tools and propose a scope with clear costs before building anything.

Scope my project