By the VIXI team · Reviewed
The short answer
SEO earns rankings; GEO earns citations. Search engines lean on links and keyword relevance. AI assistants favor sources with a clear entity (who you are, what you sell, where), structured answer-first content, original information and consistent profiles. Ranking on page one does not guarantee that an AI answer mentions you, so most businesses now need both.
Signals that matter
| Signal | SEO weight | GEO weight |
|---|---|---|
| Backlinks | High | Low to medium |
| Keyword match | High | Low |
| Entity clarity and schema | Medium | Very high |
| Answer-first structure, tables, FAQs | Medium | Very high |
| Original data | Low | High |
How to check your AI visibility
Ask ChatGPT, Perplexity and Google the questions your buyers ask, including your brand and core services. Note who gets cited. If competitors appear where you rank on Google, you have a citation gap.
What we change
We add Organization, Service and FAQ schema, publish answer pages like this one, keep business details consistent across profiles and maintain an llms.txt file that summarizes the site for AI crawlers.
Frequently asked questions
Should I block AI crawlers?
Usually not if you want to be cited. Blocking them can remove you from the answers your buyers read. Decide per crawler based on your content and goals.
How long does GEO take?
Technical and structural fixes can be done in weeks. Citation changes depend on when each AI system refreshes its data, so progress is measured against a baseline.
Keep reading
SEO & GEO (AI Search Visibility)
Want the numbers for your situation?
Tell us what you want to solve. We review your tools and propose a scope with clear costs before building anything.
Scope my project