Design & Branding

Latest articles and insights about design & branding

Brand Identity for Startups: What You Actually Need Before You Launch
graphic design

Brand Identity for Startups: What You Actually Need Before You Launch

Before you spend thousands on branding, read this. What brand identity elements startups actually need before launch—and what to skip until you scale.April 30, 2026

Ad Creative That Stops the Scroll in 2026: Design Principles for Paid Social
graphic design

Ad Creative That Stops the Scroll in 2026: Design Principles for Paid Social

Most paid social ads get scrolled past in under 0.5 seconds. Here's the design science and testing framework we use to make ads that actually stop the scroll.April 14, 2026